This video is a performance video as it shows the artist and the back up dancer performing to the beat of the music. It falls in the dance/ club genre. The video amplifies the lyrics of the song.
Editing-The fast pace editing synchronises with the tempo and pace of the music. When the tempo of the music went down so did the dancing of the dancers and then went back fast when the tempo went up again. They use a lot of different editing techniques such as the zoom. They amplify editing technique of Zoom and the reverse shots.
Cinematography a lot of beauty shots (close up ) shown from different angles to represent artist as dominating. There is many different shot angles and camera movement to represent the artist. The use of mid shots on girls which they use exhibitionism of the females body part in the video and we hardly see there face which is used to attract audience. The short takes and quick cuts are effective as it makes the performance look professional.
Mise en Scene- The location is good as well as it illustrates the lyrics as he is saying that
The costume is effective for there star persona which goes with the genre of the song.
The use of the wire which is used to connect the performance and the DJ and artist is really effective. The stereo also suits the theme of the song and the club scene they were creating. The lighting fits the scene which they wanted to create and it is dark but you have the spotlights flashing around which is used to represent the performance of the dancers and the artist which conforms to the representation of a club. The performance is good as well because
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