General Genre Study

Tarus Riley- She's Royal

This type of video is performance because the artist is shown performing the music and the dancers performing to the beat of the music. The video s performance which is conventional of the genre as they are usually represented through performance and or narrative videos. It is conventional of a reggae video to demonstrate their own version of the skank which goes with the rhythmic style the genre is characterized by. The lyric are simple and repetitive and are about light personal subjects which in this case its about love is typical of the reggae genre.

Cinematography- Mainly closeups and beauty shots on the female which is conventional of the genre because they are used mostly to focus on the artist but in this case it focus on the women because he is talking about her this amplifies the lyrics. Long shots and mid shots are used to portray the performance of the dancers and their different body parts showing the many dance movements. Low angle shots are occasionally used to make the female dominate which is conventionally as it is conventional to make the subject of what you are singing about dominate.

Editing- The scene where they uses black and white editing is unconventional of the genre as the reggae genre is usually vibrant and colourful. The use of slow pace editing which sync with the tempo of the music. The performance also sync's with the slow pace editing and music. The use of the white wash which is quite fast pace to transition between the clips is effective as it links with the fast beat of the song.

Mise en Scene

Costume- Most of the characters in the video mainly wearing simple clothing such as the dress with the different bright colours (Primary colours) which are natural colours red and green is goes with the vibrant theme of the genre. These colours are used on the female which makes them stand out. The artist is also shown in bright colours but only when he is on his own. When he is with the females he wears dull colours so that the focus is on the females not him as he is singing about the females. The females are shown without make up which amplifies his lyrics of them being natural beauty.

Location- The location is a natural and exotic environment which amplifies the lyrics of being natural beauty. Performance element of the artist which was done on the on a yacht which amplify the performance.

Lighting- Most of the video as natural lighting which goes with the natural theme he is emphasising. The lighting are fairly bright which seems to be conventional in most reggae genre.

Props- Tn this video they have used flags colour with red yellow and green which is often associated with the artist's persona of being a rasta in which they believe that they are natural and are in touch the the natural elements which also amplifies his lyrics of being natural. The use of the drums and other musical instrument such as the guitar is typical of the reggae genre.