Intertextual Video and Post modrnism

The genre of this song is R&B.This is intertextuality because its making references to the movie Mr and Mrs Smith. This is a narrative video because its showing a storyline of husband and wife fighting throughout in different scenes then making up at the end. However the video contradicts the lyrics as he is saying he loves his baby he loves his chick but they fighting in the video.

Here they have replicated this scene where they are sitting in the chair in the therapy room. The use of the same shot type and similar setting but improve the scene as the lighting is different.

Again here they replicate the scene where the girl hit the guy with the car however they changed this scene from night to day. They have also made this scene funny than the original scene as the girl is punching the guy while he is pulling her hair.

Editing There is alot of different editing techniques used

Cinematography-there is a variety shots used such as the use of the over the shoulder shot, mid shots, long shots to represent the actions of the characters and close ups (beauty shots) to represent the main characters.

Mise en Scene- Costume is used to make the video post modern as the artist and the other main character (Gabrielle Union) is dressed liked the younger generation for example one of the costume Busta Rhymes is represented in is a shirt, jeans and trainers with a watch and the big ring as bling which is conventional for the R&B genre.

Experiment on istopmotion

This is a video which i created while experimenting on istopmotion. We experiment on istopmotion to see whether we could use this in our music video. As you can see from my video it is used to make animations. It can be used to make inanimated objects animated. I used this to make a little chase scene where the phone is running from its case, this shows creativity and that we have an imagination which we could use in our video.

Gender Representation

Representation of Genre

Costume

They also use exhibitionism on the woman as their body parts are exhibited. The woman are hardly in any clothes. The females are in bikini tops and bottoms and or very short shorts to expose their body parts making them inferior. While the male is fully dressed in jeans and t shirt which makes the male more dominating.

Cinematography

When both male and female share the same shot the male are presented in the front while the female in the back again which shows how insignificant the representation of female are.

Cinematography is used to represent the importance of the different gender- high angles are mostly used to represent the female making them inferior while low angle are used on male. However their is some low angle on the female which would suggest they are important

The use of misogynistic

They aren'timportant, as their faces aren't shown just their body. There is no use of close up shots (beauty shots which would suggest that they are unimportant). These are mostly used on the male character to make them more dominating. Most of the shots are dominating

Editing

James Blunt - You're Beautiful [OFFICIAL VIDEO]-Conceptual Video

The target audience for this video could be both males and female in their early to late twenties.

The genre of this video is pop because of the slow pace editing and the simple lyric which is contradicted by the visuals we denote.

Usher featuring Young Jeezy - Love In This Club-Narrative Video

Narrative Video

The genre of this music video is R&B and Dance. This would be classified as R&B and dance because of the many choreography dance movements which goes with the rhythm of the music. The genre is represented through the mise en scene which amplifies the lyrics of the song "I want to make love in this club".

The target audience of this is young adults in thier late teens and early thirties mainly from the female gender.

This is a narrative video as it shows a sequence of events which started with a beginning, middle and an end.

Performance Video-Green Day-American Idiot

The genre of this music is rock and punk rock. This is shown from the fast beat pace of the song. The different instrumental devices such as electric guitar, drums ect which is typical for a rock band to have different instrumental devices. The video shows the band sing and dancing randomly to the beat of their music which is what a rock band usually does. The video represents its genre of rock through the variety of shot types and camera position which goes along with the pace of the music, lyrics and visuals we denote. The genre is also represented through the how long the take of a shot is, im this video they are quite short and sharp.

The target audience for this video is young teenagers and young adults both male and female age 16-28.

Performance Video

Ushers Star Persona

CD Cover

In all of the Usher's media texts his star persona his altered slightly however the same persona comes across. His star persona seems to be a sexy young boy swag which is not too complicated and not too simple which would attract a female artist. This type of persona would also be idol for young boys. He is represented through the lighting which is sensual its not too dark and not too bright, this is used to create his sex appeal. He is also always shown with some kind of bling for example his chain s with is initial U which u could see on the Album covers and CD covers and is also in his other media texts such as his video.

The text is in a pixalated style and is very simple the light band under the text makes the text stand out but the size of the text is small which doesn’t over take his image behind the text this shows he is dominate and all focus his on him. His name is in different colour which makes it stand out of the other letters in the text. May be his star persona wants to stand out.There are only few colours used in this cover such as blue and black which goes with his star persona of simplicity. He is looking directly at the audience which makes him daring and it also adds more to the sex appeal.

His persona is also amplified through his videos He as the persona which every girl would want which is shown in the video confession where he is confessing about cheating which amplifies his sex appeal of being a ladies man. He is represented through his costume where he is always wearing trainers, jeans, T shirt and or a jacket.

Within each video their is some kind of exhibitionism of his a certain part of his body specifically his Abs. The focus his mainly on him as a lot of close ups and mid shots are mainly used. in the music video they have used shallow focus which makes him stand out just like in the album cover.

http://www.usherworld.com/