In all of the Usher's media texts his star persona his altered slightly however the same persona comes across. His star persona seems to be a sexy young boy swag which is not too complicated and not too simple which would attract a female artist. This type of persona would also be idol for young boys. He is represented through the lighting which is sensual its not too dark and not too bright, this is used to create his sex appeal. He is also always shown with some kind of bling for example his chain s with is initial U which u could see on the Album covers and CD covers and is also in his other media texts such as his video.
The text is in a pixalated style and is very simple the light band under the text makes the text stand out but the size of the text is small which doesn’t over take his image behind the text this shows he is dominate and all focus his on him. His name is in different colour which makes it stand out of the other letters in the text. May be his star persona wants to stand out.There are only few colours used in this cover such as blue and black which goes with his star persona of simplicity. He is looking directly at the audience which makes him daring and it also adds more to the sex appeal.
His persona is also amplified through his videos He as the persona which every girl would want which is shown in the video confession where he is confessing about cheating which amplifies his sex appeal of being a ladies man. He is represented through his costume where he is always wearing trainers, jeans, T shirt and or a jacket.
Within each video their is some kind of exhibitionism of his a certain part of his body specifically his Abs. The focus his mainly on him as a lot of close ups and mid shots are mainly used. in the music video they have used shallow focus which makes him stand out just like in the album cover.
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